The legendary surfer Buzzy Trent said that ‘waves are not measured in feet and inches, they are measured in increments of fear’. While we won’t argue with Buzzy about that, one thing that surf businesses definitely no longer have to fear… Is having a bad website.

A surf-based theme may seem a little out of left-field, but according to Fortune Magazine, ‘in 2010 some $6.3 billion was spent on boards, wetsuits, sunglasses, and surf-related clothing and accessories’. If that isn’t a niche industry which deserves a first class theme, we really don’t know what is.

It’s unfair to call Shaka just a surf theme though. It is perfect for any watersports or beach-based business you can think of. Shaka is as good for diving classes as it is kayak rentals or sightseeing day-trips along whichever beautiful coast you’re situated.

Funky styled elements:

We know that life by the sea can be a bit more funky and freaky than usual, so these are the little details that make Shaka the perfect theme. These red elements always generate in a slightly different shape. Try to hover your mouse over the navigation links a couple of times and you’ll see the effect:

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Icon box widget:

One of ProteusThemes’ trademarks is icon box widgets in the header of the theme. Communication is one the most important elements of business, and that should be reflected in a company’s website too; so we try to make this information highly visible on all of our WordPress themes.

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Video in featured page:

This is the first time we’ve made it possible to post a Youtube or Vimeo featured video
instead of a featured page image. We know that windsurfers, surfers and divers are known to make a lot of videos, so not only can you use videos in this way – but you can also add them directly into sliders.

Layer 5

Featured products on homepage:

Of course surf and diving schools often rent or even sell equipment too. It was a no-brainer that the products they are selling should be visible on the home page.

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Instagram Feed:

If surfers don’t speak through video, they definitely speak through photos. Our specially designed and coded Instagram feed allows the photos you put on your Instagram profile to appear on your website in no-time.

Layer 8

Events:

Tourism represents a substantial chunk of beach-business income, so for that reason we specially designed event pages and elements so that businesses can clearly present all their offers.

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Personal profiles:

We talked to a lot of water-sports schools, and they all said that they put a lot of focus on a personal approach, they believe it means a lot to their customers. So, in order to nurture this approach, we designed special personal profiles to present teachers’ skills, languages, personalities, action videos and image slider.

personal_profiles

Technical Features

We designed Shaka with experts and beginners equally in mind, so we included these features to make it as easy as possible to use:

  • One-Click Demo Import
  • Intuitive Page Builder
  • Real time WP Customizer

GET SHAKA NOW

If you run a beach-based business, there really has never been a better moment to update your website. Take a look at the Shaka live preview or get it now for $59 on ThemeForest.

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About the Author
I'm relatively new to the WordPress ecosystem, but I have always been an avid writer. It feels amazing to do something I love and learn so much at the same time. Outside of work I'm usually reading novels, watching documentaries or feeling disappointed with Newcastle United.